SFA’s Ad team went to the National Student Advertising Conference in Shreveport, Louisiana. The competition was the end of a year long project taken on by SFA’s art, communication, and marketing departments.
The student’s created a 100 million dollar ad campaign for Nissan in which they were required to make an ad campaign that would appeal to the young multicultural millennial. This includes African, Hispanic and Chinese Americans between the ages of 18 and twenty-five 25.
The competition took place in The Shreveport Convention Center and lasted three days. There were teams from a number of schools in the district, which included UNT, TCU and A&M. Each team chose five presenters who would present the whole campaign to the panel of judges. The presentations were very detail oriented and were allowed to be no longer than 20 minutes. Professor Michael Tubbs helped coach the presenters until the last possible minute to make sure the presentation flowed seamlessly and was within the time limit. Tubbs was a student in the competition for two years and has also taught a campaign class for three years. Conrad Aleshire one of the presenters said, “ Tubbs was our secret weapon. He allowed for a lot of insight on what to expect from the competition.”
There was a lot of pressure on the presenters to do a good job and represent SFA as a school to contend with at the competition. Conrad Aleshire, Bobby King, Heather Scott, Shannon Blow, and Travis Bruce were the five presenters’ who were chosen to represent the ad class. Bobby King from the communication department has traveled to China and is fluent in Chinese, he was a clear choice to present. Bobby even spoke Mandarin during the presentation. SFA was one of the few presentations that actually included Chinese and Spanish. It was a hit with the judges. Conrad Aleshire from the art department came up with the original big idea of “innovation sickness” for the campaign he presented all of the creative aspects of the campaign to the judges. Shannon Blow was the celebrity of the group he played the character of “Dr. Nissan” in the campaign. Since the ad campaign was focused on humor he made sure to make the judges laugh. “What really helped the presenters was actually hanging out together and getting to know each other,”
SFA made a very good showing at the competition. SFA has a strong history at the NSAC competition. The Ad team placed two years ago for a very good campaign for State Farm Insurance Company. This year SFA placed fifth place but came home with two awards. The “Special Judges Award” for best presentation and the award for most innovative presentation were presented to SFA at the awards dinner Friday night. The competition was very close the difference between fifth place and first place was only nine points. Conrad says that he thought “the presentation was rock solid but I want to spend more time on the plans book next time” (Each team is required to turn in a 32-page plans book a few weeks prior to presenting). Michael Tubbs will not be teaching the ad class next year for the art department. His replacement is Peter Andrews the professor of Ad Design in the Art Department. Conrad says, “I will miss Tubbs and his input but I’m also very excited to see what Peter brings to the competition.